Real Estate Firm to Welcome Clients Home with New Name, Look and Logo


Locations makes name change official, reveals new logo and brand

HONOLULU – May 14, 2015 – (RealEstateRama) — Locations, Hawaii’s largest real estate firm, unveiled a new logo and brand image to position the independent, local company for continued growth and success. The news of the new logo, icon, tagline, and signage of Locations was introduced at its monthly corporate sales meeting to Locations agents and employees.

“I’m proud to mark another milestone in the company’s 46-year history as Hawaii’s leading real estate firm by introducing the new Locations logo and completing our transition to Locations,” said Bill Chee, president and chief executive officer of Locations. “While our name and logo have changed, Locations is still the same company our clients know and love.”

Established in 1969 as Locations, the company officially transitioned back to its original name earlier this year, ending its affiliation with Prudential Financial, Inc. Today, Locations is Hawaii’s leading real estate company, and is the only firm in the top five Hawaii-based companies that is not affiliated with a national franchise. Locations and Locations Maui have six offices on Oahu and Maui, with approximately 300 agents, staff and managers serving clients on all Hawaiian Islands.

“Our new name and brand provide a solid foundation to continue building upon Locations’ position in the real estate industry,” added Chee. “As Locations has grown to become Hawaii’s largest real estate firm, we have continued to stay true to the ideals on which we were founded. Paired with decades of local experience, as well as data and research that give our customers a competitive edge in the marketplace, it’s these same values – customers rule and we’re better together – that will allow us to help clients around the state find their perfect location, now and in the future.”

Luxury Locations signage.
In addition to Locations’ new logo, the company revealed its tagline, “Welcome Home,” to underscore its continuing commitment to its customers and community. The new color palette includes vermillion and platinum, along with shades of blue that represent Hawaii’s ocean and skies and speaks to Locations as a local company.

Homebuyers and sellers continue to choose Locations to help with their real estate needs – the company represents one in every four transactions in Hawaii – utilizing the innovative solutions Locations is known for, including being one of the only firms to have customized real estate customer applications, and Hawaii’s most comprehensive real estate website with a search function in five languages, and mobile applications.

The Locations Foundation, the not-for-profit arm of Locations, will continue its commitment to enhancing the lives of disadvantaged families and children by supporting a wide range of community programs through financial contributions and volunteerism. The Locations Foundation provides support to nearly 105 local, Hawaii non-profits that focus on family and children. Last year, Locations dedicated more than 2,000 volunteer hours and contributed approximately $180,000 to local charities.

For the latest news and updates, visit or follow Locations on Facebook at, Twitter at @LocationsHI, Instagram at @LocationsHawaii, Pinterest at and LinkedIn at Read the Locations blog at:

Established in 1969, Locations LLC is Hawaii’s largest real estate company. With its rich kama’aina roots, cutting-edge technology and dedicated market-research department, the company has secured a foothold at the forefront of this ever-changing industry for more than 45 years. Locations has nearly 300 agents that set the benchmark for sales in Hawaii – garnering the highest number of real estate transactions, and more than $1 billion sales just last year alone. The mission of Locations is to give customers a clear advantage in the market by serving the ever changing needs of real estate buyers and sellers. The firm was founded by president and CEO Bill Chee, a former president of the National Association of Realtors, the Honolulu Board of Realtors, and the Hawaii Association of Realtors and the recipient of a lifetime achievement award in real estate from Hawaii Business Magazine. Providing Hawaii’s most comprehensive real estate website and mobile applications, it’s no wonder Locations was voted First Place ‘Best Real Estate Firm’ the last four years in a row by the people of Hawaii. Through its non-profit-arm, The Locations Foundation, Locations agents and staff members support 105 Hawaii non-profit organizations both through monetary donations and through Locations Foundation volunteers organizing and staffing events. Visit today to learn more.


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